Transforming consumer products through innovative product development.
Inventing the Future of Entertainment
Build the Future Today
The future of entertainment belongs to those bold enough to build it—let’s create what’s next.
About Kevin Beatty
Kevin Beatty is a visionary product strategist and innovation leader with over 20 years of experience shaping the future of entertainment, gaming, interactive media, and consumer technology. As Head of Product, Global Gaming & Emerging Tech at Samsung Electronics America, he leads initiatives that redefine gaming on Smart TVs, pioneering new interactive entertainment and commerce experiences.
Previously, Kevin was Executive Director of Product Management – Advanced Innovation at Disney Entertainment, where he played a pivotal role in launching Disney+, ESPN+, and Star+. He later co-founded Disney’s Advanced Innovation Product Team, developing immersive, interactive, and inclusive products powered by emerging technologies. His collaboration with Walt Disney Studios, ILM, StudioLab, and Imagineering helped propel storytelling into the future, with groundbreaking advancements in AI, Mixed Reality, and next-generation experiences.
Beyond Disney, Kevin has led product teams at ClassPass, Yodle, Deal Current, and Active Network, contributing to multiple high-growth exits, including an IPO and acquisitions. As a founder, he successfully built and sold a media e-commerce startup.
A recognized leader in gaming, streaming, and interactive media, Kevin specializes in building products that push the boundaries of engagement, innovation, and revenue growth. His ability to anticipate market trends, navigate challenges, and drive business success sets him apart in today’s ever-evolving landscape.
Product Spotlight
Releasing Disney’s ‘Remembering’ at Disney’s D23 Fan Expo. Remembering was directed by the incredibly talented Elijah Allan-Blitz starring Brie Larson. It’s a first-of-its-kind Augmented Reality content experience only available on Disney+.
The Innovative Process
In today's fast-paced world, corporations have the opportunity to lead the next wave of product innovation. By taking cues from agile startups and embracing rapid experimentation, organizations can unleash their true potential. It's time to become user-obsessed and embrace the power of modern design thinking in product development. This approach empowers companies to tackle their customers' greatest challenges and create truly delightful experiences.
As an avid explorer of Silicon Valley and Alley's best product development practices, he has made it his mission to infuse this transformative thinking into every product team and company he’s been a part of.
Identifying the Unfair Advantage
Innovation isn’t about playing in someone else’s sandbox—it’s about redrawing the lines of competition entirely. The best products don’t win because they’re incrementally better; they win because they fundamentally shift the playing field in a way only they can.
When I look at an opportunity, I ask: What gives us the edge that others can’t replicate? It could be ecosystem scale, proprietary technology, exclusive partnerships, or a new behavioral trend no one else has capitalized on. The key is stacking these advantages to create a flywheel that keeps compounding over time.
The best innovations don’t just win a market—they define a new one.
Vision Meets Execution
Ideas are cheap. Everyone has them. The real challenge is getting an entire organization to believe in and execute on a vision together.
A great product leader isn’t just a visionary; they’re a catalyst for alignment and momentum. After defining a simple, well understood vision, they need to lead with influence, not authority.
Execution dies when things feel too big or abstract. The fastest way to keep people aligned? Make progress visible. Having a bias towards shipping, even if it’s small, can help rally teams around progress.
“Yes, and” Approach to Ideation
Most organizations operate with a "no, because…" mindset—defaulting to why something won’t work instead of exploring how it might. That’s a creativity killer.
I push my teams to take a "Yes, And" approach
Ideas aren’t shut down; they evolve. Constraints exist, but instead of stopping at them, we reframe them as creative challenges.
Prototypes over PowerPoints. We don’t waste time debating hypotheticals. We build, test, and learn quickly—because real data beats assumptions.
Momentum over perfection. A great idea poorly executed dies. A good idea with forward motion gets better over time.
This approach has led to some of the biggest breakthroughs in my career The best ideas come from a willingness to explore, iterate, and refine.
Storytelling as Competitive Edge
The way we consume content is evolving, and the next frontier of storytelling is interactive. Audiences no longer just want to watch—they want to engage, influence, and participate in the experiences they love.
We’ve seen this shift happening across industries:
• Gaming has become the dominant form of entertainment because players don’t just consume; they control the experience.
• Social platforms thrive because they turn every user into a storyteller, allowing them to shape and share their own narratives.
The future of content isn’t about passive consumption; it’s about immersive engagement that blurs the line between watching and doing.
The companies that win the next decade won’t just tell great stories—they’ll build platforms that invite consumers into the story itself.
Nail It, then Scale It
The fastest way to kill an innovation? Go too big, too fast.
Before scaling, I believe in nailing the product-market fit with surgical precision. That means:
Starting small but high-signal. Forget broad launches—micro-pilots tell you more than any survey ever will.
Watching for natural pull. If you have to force people into a product, it’s not ready. Organic engagement is the best indicator of real demand.
Scaling only when it’s undeniable. Growth should be an amplification of what’s already working, not a desperate attempt to manufacture traction.
Get it right first, then scale with confidence.
