Disclaimer: No products are built single handedly, rather they are the artifacts of countless hours of collaborative iterations and hacking by an amazing team!
ClassPass is the leading online marketplace of the world’s largest fitness network with over 10,000 fitness, wellness, and gym partners. Recognized by Forbes in ‘The Next Billion Dollar Startups,’ ClassPass dynamically merchandises and surfaces over a million fitness experiences for a seamless booking experience that facilitates discovery.
My responsibility at ClassPass initially was to create and execute the product strategy of the their B2B marketplace and the 3rd party platform integrations. Eventually I was instrumental in crafting the product strategy for new market growth initiatives, corporate wellness, and their first digital workout product - called ClassPass Live.
Yodle (EXIT - Acquired by Web.com)
Yodle helps over 50,000 local businesses find and keep their customers simply and profitably through a marketing automation and business management SaaS platform.
I initially joined their Product Organization responsible for the evaluation, negotiation, and strategy surrounding Yodle’s 3rd party product partnerships, such as Google, Yahoo, Bing, CitySearch, and Yext. As the company continued to understand their small business users, I identified several product opportunities that were being underserved at the moment. This led to the evaluation and eventual acquisition of two business - which later became the flagship products under the Lighthouse 360 brand.
These successful products played a major role in the eventual acquisition by publicly traded Web.com (NASDAQ: WEB).
Deal Current Network (EXIT - Acquired by LEE Enterprises)
Deal Current Network was a white labeled platform powering digital commerce programs for 300+ media publishers, 2,500+ affiliates and over 30,000 small businesses. Awarded Entrepreneur Magazine’s 100 Brilliant Companies in June 2011, the company was eventually acquired by Lee Enterprise (NYSE: LEE).
The founding story goes a little something like this: Groupon launched in November 2008 and quickly thereafter we realized there was something hot about this concept surrounding group buying and crowdsourced discounted commerce. However we didn’t have access to a large email list of consumers and also didn’t have any relationships with small businesses willing to provide a discount for their product or services - two things that are requirements for launching a successful daily deal program. But Media organizations like newspapers, radio, and television stations on the other hand had built their entire existence solely on their relationships with their consumers and funded it through advertising relationships with thousands of local businesses. And so this was the initial concept - to build a full-service white labeled platform powering the entire digital commerce experience for major media companies.
Active Network (EXIT - IPO)
The ACTIVE Network®, now a Global Payments company (NYSE: GPN), is the premier global marketplace for activities and events, connecting participants and activity organizers while offering intelligence solutions through its industry-leading data and insights platform. This was also home to Active.com, the world's largest directory of sports and recreational activities, facilities, venues and classes, which includes more than 290,000 races, leagues, tournaments, camps and other recreational listings in more than 80 sports and 5,000 cities.
I joined the Strategic Accounts group within the company - which was focused on creating product, marketing, and digital strategies for strategic enterprise partners like United States Tennis Association, Pop Warner Football, and Little League Baseball.