Daily deals, local offers, coupons, gift certificates, check-in specials, and the list goes on for ages. Who would have thought that the discount landscape would look like it does today? In 2010 there was 3.3 billion traditional coupons clipped and redeemed. This doesn’t take into account for the multi-billion dollar […]
One thing that cannot be ignored however is the fact that digital media is changing the way consumers shop online. It’s easier to get a great deal or discount now than it ever has been – mainly due to group buying sites. The common thread you will see in these acquisitions are, in most part, a strategic play for market share by the purchase of group buying email lists and existing consumer data.